Hoope. Get engaged with your health
An affordable, easy to use medical device that enables painless and rapid testing for the 4 most common curable STDs (syphilis, gonorrhea, trichomoniasis and chlamydia infection) in one test.
Results are automatically shown in Hoope app where users can find valuable information regarding sexual health and follow up recommendations to their test results. All this is done with a high level of privacy.(www.hoope.io; Twitter: @RingHoope)
Results are automatically shown in Hoope app where users can find valuable information regarding sexual health and follow up recommendations to their test results. All this is done with a high level of privacy.(www.hoope.io; Twitter: @RingHoope)
- Categoría de tu proyecto
- Educación colaborativa
- Cómo se diferencia tu producto o servicio de lo existente en el mercado?
- Hoope ring integrates the best features of existing STD testing methods with interactive platform (web and mobile app). Its price is lower than price of STD home test kits (4 diseases cost USD 120); it is as reliable as lab testing (gold standard) and it gives access to educational information throug Hoope mobile apps and is based on cutting edge lab-on-a-chip accelerating technologies. Our technological innovation for the painless collection of blood. This is achieved by placing electrodes in the ring that transmit current to block the sensation of pain in the finger. For antibody detection we are using low cost paper based microfluidic device that uses capillary action. It doesn’t require pumps or power source. We convert bio responses into electronic signals through electrochemical reaction that allows parallel and highly sensitive assays. We detect specific binding of antibodies with antigens immobilized on the surface of the chip.
- Describe el impacto social que genera tu solución
- According to the World Health Organization, 500 million people a year become infected with these 4 diseases worldwide. Young adults are responsible for 50% of all STDs even though they are only 27% of the population. These STDs have no obvious symptoms but can cause infertility, cancer and an increased risk of contracting HIV. STD testing is largely unavailable, geographically inaccessible, expensive, and embarrassing.
- Descripción breve de la sustentabilidad económica de tu proyecto
- Our business model is simple, we sell Hoope rings and sets of single-use cartridges for STD testing. Our Cost Structure per unit is $29 and our financial analysis results in a break-even point of 30,000 units at a retail price of USD 50.
- ¿Cómo es la escala de tu proyecto?¿Zonal, regional, nacional o globlal? ¿Por qué?
- We are planning to enter first the USA and, when we reach economies of scale and decrease price of our Hoope ring, expand to Latin America. Our go to market strategy is to make co-branding campaigns with Major Condom Manufacturers (like Trojan or Durex) to reach youth demographics and to access to their distribution channels, while promoting their products in our Hoope app. Also, we see a huge opportunity in partnering Hoop Ring with UNICEF, FOMIN, TECHO, Care to run together educational campaigns.
- ¿En qué etapa se encuentra tu proyecto?
- Testeo
- ¿Tu emprendimiento se encuentra constituído en algún país?¿Cuál?
- USA, Mexico
Galería de imagenes
¿Crees que esta idea es
positiva para el mundo?
Apoyar idea
Entrega tu apoyo a "Hoope. Get engaged with your health"
¿Crees que esta idea es
positiva para el mundo?
Apoyar idea
Entrega tu apoyo a "Hoope. Get engaged with your health"
Colabora
Regístrate o ingresa para ayudar a Irina a mejorar su propuesta.
Regístrate o ingresa para comentar esta propuesta
Regístrate o ingresa para reportar este comentario